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Google & Meta Ads

Google Ads: Search + Performance Max

Brand search, Performance Max and Shopping run as one Google Ads account for a US food brand: 573 conversions from 43.8K clicks.

Google Ads account overview: 43.8K clicks, 573 conversions, 3.58M impressions, $30.3K cost

The account runs brand search alongside Performance Max and Shopping, so searches for the brand stay cheap to win while Performance Max works the rest of the catalogue.

Over the reporting period the account recorded 43.8K clicks, 3.58M impressions and 573 conversions from $30.3K of spend, with an optimisation score of 97.9%.

Ongoing work is search term reviews, negative keyword lists, product feed fixes and asset refreshes, reported every week with the changes made.

More google & meta ads

Related work

Google Ads: Search and call campaignA UK service business where every conversion is a phone call: 111 conversions at an average CPC of £0.82 over six weeks.See the workGoogle Ads: managed account portfolioSearch, Performance Max and Shopping campaigns managed across several accounts and countries, reported on return on ad spend.See the workMeta Ads: ecommerce purchasesProspecting and retargeting ad sets pointed at product pages: 231 purchases at $29.32 each and 4.71x return on ad spend.See the work

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